You have arrived chez Host du Jour.


Hello. I am Caroline, a Creative Writer and Content Manager, specialising in E-commerce and campaign content.

Have you ever met anyone who is crazily excited about auditing websites? Well, I really am, and I am also passionate about content ideation, editorial planning, social media planning and copywriting in order to make online brands stand out against their competition.

Working closely alongside brands and retailers, I carefully align with their individual strategies and business goals to create the perfect content strategy. With expertise in travel, interiors, food and fashion, I have worked with a number of brands including London Fashion Week Festival, BBC, Homebase, Durex, Furniture Village, Niquesa, Textile Warehouse, Happier Windows, Joules, Argos, BHS, Carpetright, Riverford Organic, APSS and LED Panel Store…to name a few.

Having started off my career in Marketing and PR 15 years ago, I have held senior roles at The British Fashion Council, SME London, Summit Media and Niquesa World. I have a vast amount of experience working with luxury brands and products and appealing to HNW audiences.

From e-commerce product content and product descriptions to editorial articles, blog content and buyers guides, I offer content services to meet your bespoke requirements and budget. Fully trained in SEO optimisation, I will also ensure that your website content is always written to best practice and to help customers find you in search.

Be assured that you are in extremely safe hands and that I will work with you to ensure that your content matches perfectly to fit your brand’s TOV.

Get in touch today to have a chat about your requirements.